SellersKent’s marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Kent also hope to gain friends and make it as enjoyable as possible.

So why Kent?

Kent is a social media expert and utilizes numerous platforms for your home to be seen. Kent has an excellent online presence that is growing each day. In addition to the standard multiple listing service, or MLS, your home will be featured on Facebook, Twitter, Trulia, Active Rain,,, Google, RELO home search,, Front,, and many more!  Kent will also be featuring your home on many social bookmarks like digg, StumbleUpon, and more!  Kent will also consider his sellers request if they would like their home featured within a particular advertising medium.

In addition to proven techniques that leverage the opportunities to showcase your home to key people, Kent will be getting maximum exposure for your home utilizing the current trends that can help find the right buyer. Kent will also personally contact the other real estate agents that sell homes in your area and notify them of your home hitting the market.

1.Price your home strategically to be competitive with the current market and  current price trends. Pricing is THE most important factor.

2.Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal. (Free estimates for home staging)  Kent currently works with two different home staging professionals. You will have the opportunity to meet the home stager and get a free estimate.

3.Place the prominent Keller Williams For Sale sign and  included will be property flyers for those prospects that are driving by.

4.Distribute marketing mailer to your neighborhood notifying them of your home being listed. This may prompt them to call their friends and family increasing exposure to your home.

5.Optimize your home’s Internet presence by posting it on local and global MLS systems and adding multiple semi-professional photographs and creative descriptions. ( Kent or his beautiful assistant uses a Nikon D90 digital camera).

6.Create a killer video of your home utilizing  state-of -the-art technology. (Kent has samples below). Additionally, at the closing of your home, Kent will provide you your own personal DVD of the video to help preserve the memories of your home.

7.Create a home book and flyers for your property. Showcasing additional information and photos of your home and neighborhood which may attract a buyer. (Home books are created for homes listed at $250,000 and above, however this is negotiable).

8.Focus on marketing to active real estate agents that specialize in selling homes in your neighborhood.

9.Include your home in our company/MLS tour to allow other agents to see your home first hand. Valuable feedback will be received concerning price, condition, and other helpful hints that we may want to implement. (home tours will take place within a 20 mile radius from Kent’s office 630 Kenmoor SE.)

10.Advertise your home in community newspapers as well as the Grand Rapids Press.

11. Discuss dates where open house’s can be held for additional traffic.

12. Market to active buyers and investors looking for homes in your area and appropriate price range.

13.Provide you with weekly updates keeping you up to speed on Kent’s marketing efforts, including comments from prospective buyers and agents that have visited your home.

14. As mentioned above Kent will be maximizing your homes presence using many of the social media platforms available.

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